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Business Cornwall

MAGAZINE DESIGN

Cornwall’s only dedicated business news magazine. Published 10 times a year, the magazine is sent to over 4,000 decision makers at Cornish businesses. Featuring all the latest business news, features, information and diary dates from around the county. Approaching their eleventh year of publishing, Business Cornwall approached Hutch to re design the magazine giving it a fresh new look.

Our approach

Working with the editorial team we started from the ground up with a reworkded flatplan to address the structure and flow of the magazine. Planning the regular news stories and special features into a much easier to navigate experience for the reader.
The architecture of the pages was addressed with new grid patterns and column sizes. New typefaces were introduced to complete a brand new style sheet.
Adding elements like ‘entry points’ to draw the reader’s attention through each section at a time.
A clear cover strategy was introduced to use local business people on the cover of each issue to make the covers more engaging and friendly.